Hello Everyone, By now, everyone in the Sitecore ecosystem has heard it, Sitecore acquired Scrunch . LinkedIn is full of takes on what it means for the product roadmap, the partner network, the AEO/GEO category. Before I add to that pile, I want to talk about something which raised my eyebrows, and i want yours to raise too Do you know? Search engines never had a traffic drop in last 20 years, but now first time in history, Search engines are seeing traffic drop. We are witnessing the shift in a technology and use of it and we are at the very intersection of that change where your site audiences are changing, first time in a history people are not going to search engines, They are going to LLMs for their discovery / research / or day to day tasks. Back in February 2024, Gartner published a prediction that quietly rattled the marketing world: by 2026, traditional search engine volume would drop 25%, with search marketing losing ground to AI chatbots and virtual agents, Generative AI was...
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