Hi Team, Lately, I have been talking to lot of our customers / potential customers and having pre-sales demos where one question always comes is "Why Sitecore" ? Now this question can be for any product which is out for sell. And as a technician I always get into product technical features, but at the same time as a pre-sales guy, it also makes me think, surely all competitive products have same features, so definitely answer to this is not in the technicalities. If you step back and think, we are also a customer in our daily life and buy lot of things, what is that process we go through? When we buy, how can your customer decide if this is a right fit for you or not, why we select A over B? Is it price? is it service? Is it a brand? Is it about features? Is it about brand loyalty? When it is a technical product, I am sure it cannot start with the technicalities of the product or selecting product itself, 100% not, I feel decision is always business strategy first and ...
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